Eye-catching new signs will be installed throughout Lowestoft next year, linking together key attractions and encouraging visitors to explore the town.
A joint project funded by Lowestoft Vision and Waveney District Council will deliver new pedestrian wayfinding signage which will guide visitors from Kensington Gardens in the south through to Sparrows Nest Gardens in the north. The signs will encourage visitors to explore the award-winning South Beach, Kirkley Village, Royal Plain, Station Square, the town centre, the historic High Street and Ness Point.
The new signs aim to improve navigation around the town and will highlight places of interest, as well as indicating interesting side streets and ‘hidden gems’. The signs will be in the form of finger-posts and totem-style double-sided stands displaying maps and information and will also give distance and estimated walking times.
Improved ‘wayfinding’ was identified as a priority in the Lowestoft Coastal Community Team’s Seafront Strategy, after a 2015 visitor survey highlighted a need for better pedestrian signage and increased availability of displays and maps.
Cllr Michael Ladd, Waveney District Council’s cabinet member for Tourism, Economic Development and Rural Affairs said:
“Attractive, eye-catching and consistent signage will guide visitors through the town and allow them to discover key attractions, such as the Blue Flag beach, the historic Scores and a variety of public spaces.
High-quality visitor information enhances the overall experience for visitors, encouraging people to stay for longer and also visit again as people explore new areas. New signage will support the many small independent businesses in the town by raising the profile of places away from the main shopping area and with tourism identified as a key growth sector in the east Suffolk Business Plan, this is definitely a step in the right direction.”
Darren Newman, Manager of Lowestoft Vision BID, part of the Suffolk Chamber of Commerce said:
“In 2015 Lowestoft Vision commissioned a review of wayfinding and signposting through Lowestoft. Since this time we have been working in partnership with Waveney District Council to develop effective wayfinding through the town as a way of driving footfall and so boasting local businesses.”