Work to regenerate Lowestoft’s South Beach and seafront area is progressing well, with several key projects now underway.
Working with Waveney District Council, Hemingway Design developed a vision highlighting the regeneration opportunities that the seafront presents. The seafront, in particular the South Beach, is the main tourist attraction for the town with the award-winning beach providing a huge draw to the majority of the 1.2m visitors who come here each year. Through new facilities, events and attractions, there is potential to broaden and enhance the visitor experience and encourage visitors to spend the day, or longer.
One of the main projects from the seafront vision was the creation of a brand new festival for Lowestoft, celebrating the town’s most easterly location. The First Light Festival, a free 24-hour multi-arts festival will take place in June on the South Beach. The festival, celebrating Lowestoft’s position as the first place that sun rises in the UK, will begin at noon on Saturday 22 June and will run continuously through changing tides, light and darkness, sun and stars until noon on Sunday 23 June. firstlightfestival.com
Another project, to introduce new signage along the seafront, was completed in 2018. New ‘wayfinding’ signs were installed early last year, encouraging visitors to explore the seafront and the surrounding destinations from Pakefield to Ness Point.
Refurbishments are also underway on the former lifeguard station on the promenade near to Children’s Corner. Before being used as a lifeguard station, this 1930s shelter enabled people to sit and enjoy unspoilt views of the coast. When complete, the shelter will once again provide a space for visitors and the community to enjoy, and to take pride in.
As part of the regeneration plans, we also want to make greater use of the public spaces along the seafront, such as the Royal Plain and Royal Green. These spaces could be enhanced to allow more seasonal events, food and street markets, and summer evening events which accord with the licence for the public space.
A number of redevelopment options are being discussed for the East Point Pavilion.
To help make our seafront a lively visitor destination, we’re looking for bold and exciting new concession providers for the 2019 season and beyond. As well as street food and drink vendors, we're looking for people interested in providing water sports, children's activities, deckchair hire, outdoor sports and exercise classes, artists and more. We're also open to ideas and so if you have a unique business that you feel would attract people to the seafront, please get in touch via www.lowestoftsouthbeach.co.uk/commercial-opportunities