Advertisement consent

You may need to apply for advertisement consent to display an advertisement bigger than 0.3 square metres (or any size if illuminated) on the front of, or outside, your property (be it a house or business premises).

In the context of these regulations the term ‘advertisements’ includes, but is not limited to:

  • fascia signs
  • vinyl stickers (including those on shop windows, shutters or elsewhere on the building)
  • hanging signs
  • flags (and their poles)
  • A-boards
  • plaques on buildings
  • totem signs
  • parish notice boards
  • banners advertising events and/or businesses.

These regulations give ‘deemed consent’ for certain types of advertisements, subject to specific criteria such as size, location and whether they are illuminated, being met. Such advertisements do not require advertisement consent from the Local Planning Authority.

Advertisements which do not meet these criteria will need advertisement consent, and therefore an application for advertisement consent will need to be submitted.

Please note that advertisement consent, planning permission and listed building consent are not dependent upon one another. Therefore, even if advertisement consent is not required, listed building consent maybe required, if the structure to which the advertisement(s) are to be attached is listed. Similarly planning permission may also be required if alterations or other physical works are also proposed.

Prior to the installation of any signage it is recommended that advice is sought regarding the potential need for planning permission. It is advisable to check with our planning office to see if permission is needed, by using our pre-application planning advice service.