East Suffolk Council
‘Circular Christmas’ campaign launched
East Suffolk Council is encouraging residents to re-use, reduce and recycle this festive season to help keep costs down and also help the environment.
A new ‘Circular Christmas’ campaign will promote shopping locally, sustainable gifting and recycling of festive waste from now until the New Year – to help people manage the expense of this holiday season and strengthen environmental awareness in East Suffolk.
The campaign, which will run across a range of East Suffolk Council online channels, is inspired by the circular economy model; a concept that involves producing, consuming, reusing and recycling materials for as long as possible to reduce the impact that single-use items have on the environment.
It will focus on ways that East Suffolk residents can make changes at Christmas time, including regifting, buying pre-loved, wrapping sustainably and reducing food waste.
Residents are particularly encouraged to donate unwanted items to charity shops before the Christmas period begins, to give others the opportunity to purchase these items for their own gifting.
Cllr Sally Noble, East Suffolk’s Cabinet Member with responsibility for the Environment, said:
“The Circular Christmas campaign gets to the heart of our aims and ambitions as a Council. In particular, it supports the delivery of positive environmental impacts and, with the cost of living remaining such an issue, we know that reusing or regifting can help ease the financial strain that the Christmas period can bring.”
The campaign is intended to run beyond the festive period; developing a wider focus on how East Suffolk residents can save money on purchases whilst also being environmentally conscious and aware of the waste they are producing year-round. East Suffolk Council will also be making residents aware, through social media, of food hygiene standards when eating out this Christmas, as well as informing residents about bin collection day changes and what festive waste can be recycled in their bins at home.