East Suffolk Council
Uniting communities and celebrating the return of the Tour of Britain to Suffolk
Local councils across Suffolk are working in partnership to inspire the public and truly put the county on the map.
The Tour of Britain, the United Kingdom's longest-running and most prestigious international cycle race, will once again visit the picturesque landscapes of Suffolk on 7th September. With Babergh and Mid-Suffolk serving as its scenic backdrop and the race stage finishing on Felixstowe seafront.
Suffolk County Council, East Suffolk Council, Suffolk Growth Partnership and Babergh and Mid Suffolk have all worked together to launch a newly redesigned Taste of the Tour website, a PDF ‘Toolkit’, and the return of the interactive Bike Trail. These facilities and resources are designed to inspire local businesses and captivate cyclists and families.
Initially introduced during the 2017 men's tour, the Bike Trail has undergone a complete transformation, and a captivating storybook, featuring the adventures of 'Speedy' and his bicycle friends, has been penned. Designed as a sticker collection book, ‘Speedy Sprinter and the Big Bike Race’ follows the adventures of Speedy the racing bike and nine other colourful cycling characters. Participants can embark on an exciting journey around Suffolk towns, gathering stickers to complete the story as they follow the trail. Participants can then send photos of their completed books to be in with the chance of winning a prize.
The official launch of the Bike Trail will take place at this year’s Suffolk Show on 31st May. Visitors to the show will have the opportunity to meet the talented team responsible for bringing this immersive experience to life, as well as interact with some of the colourful characters from the story.
“The arrival of the tour is a great opportunity for Suffolk and we are keen to encourage residents and businesses across the County to get involved,” said Karen Chapman, Manger of Suffolk Growth and spokesperson for Taste of the Tour Bike Trail.
“We believe that the Bike Trail, with its engaging storybook and sticker collection, will not only amplify the excitement surrounding the Tour of Britain but also encourage families and individuals to explore our beautiful towns."
The Taste of the Tour Bike Trail promises to be a thrilling adventure for all ages, combining sport, culture, and community engagement. With the support of local authorities and a shared vision for promoting an active and healthy lifestyle, the Bike Trail endeavours to leave a lasting impact on Suffolk and its residents.
For more information about the Tour of Britain and the Bike Trail, please visit the Taste of the Tour website.